Profile

Pharmaceutical and consumer advertising specialist with extensive digital and brand-building experience across various biologics, including indications in oncology, as well as consumer clients ranging from airlines to high-end luxury brands. Led multiple successful omnichannel launches for a wide range of therapeutics. Always striving to create ideas and art direction that pack a powerful insight with a proven ability to effectively communicate the strategic message with conceptual ideas that resonate with the target audience. Proficient in Adobe Creative Suite and capable with Figma and generative AI.

Work

PUBLICIS GROUPE
Group Art Supervisor 2021 - 2025
SKYRIZI, FREESTYLE, and PANZYGA
• Conceptualization, Art Direction, New omnichannel indication launch

WILDTYPE TBWA WORLDHEALTH
VP Group Art Supervisor 2014 - 2020
KEYTRUDA
• Conceptualization, Indication lead for Bladder, Classical Hodgkin’s Lymphoma, Renal Cell Carcinoma, Biomarker, Melanoma, and Non-Small Cell Lung Cancer  

PUBLICIS LIFE BRANDS
Art Supervisor 2013 - 2014
HUMIRA, TYVASO, and MULTAQ
• Multimedia campaign for Tyvaso 

DRAFTFCB HEALTHCARE
Art Supervisor 2011 – 2012
GILENYA, ERBITUX, JUVISYNC, AMYVID, and MERCK
• Gilenya conversion crm program launch

FREELANCE
Senior Art Director 2009 - 2011
TAG HEUER, SHARP TV, HERTZ, CONTINENTAL AIRLINES, HISTORY CHANNEL, HEINEKEN, SHERATON HOTELS, HUMIRA, MULTAQ, ETHICON, AND SAFLUTAN  
• Led multimedia consumer campaigns for TAG Heuer, Sharp TV, Hertz, Continental Airlines, History Channel, Heineken, and Sheraton Hotels
• Created detail aids (rhinoplasty and septoplasty procedures) and professional advertising campaigns for Ethicon, Inc. (Johnson & Johnson) devices for intra-abdominal ventral hernia repairs

Education

SCHOOL OF VISUAL ARTS
Advertising Program

PRATT INSTITUTE
Associate of Occupational Studies in Advertising and Graphic Design

UNIVERSITY OF ROCHESTER
Bachelor of Arts in Studio Arts and Psychology

Awards

TBWA CREATIVE AWARD
“Best Digital 2017”
“Best Creative Concept 2015” for WILDTYPE Launch Campaign

RX AWARD
Scientific Awareness Campaign